The aim of this project was to create a typeface that had the characteristics of a character. I brainstormed a range of characters and chose 5 possible choices that could be pursued, to create into the alphabet. I decided to pursue the character Morph, with it not having many features the typeface would be simplistic. I based the style of the typeface on the appearance, by rounding the edges and using a similar terracotta colour. Therefore, it looks as though the features of Morph has created the alphabet.
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